Our Story
Young&Be is the first beauty-tech line from Reziena, founded by CEO Connor Shin (Shin Seung-Woo) in 2017 with the mission to bring clinical, FDA-approved dermatology into the home. After successfully developing the beauty device, "Pra.L" at LG Electronics, he realized that there were still so many unfulfilled needs within the skincare and beauty industry.
Thus, he resolved to start a medical beauty tech company in order to integrate new technologies with skincare science-- to disrupt the status quo and dare to bring in something unique.
Therefore, Young&Be was created with the idea that skincare-- especially at-home skincare-- could be so much more than it is now. We want to break down the walls separating clinical, dermatological care and home care, giving you the innovative tools and knowledge to achieve the skin you desire with transparency and ease -- at a fraction of the cost.
Take a chance with us, and rediscover what skincare means to you.
